A rebrand of NBC in the new era of television.


BRIEF

There was a need to rebrand NBC's identity because of low ratings and the move to streaming video.  

 

SOLUTION

NBC has a new brand identity. The specifications of the new brand identity system is documented in the design guidelines book for NBC employees.

project objectives 

Brand Identity Design

Interface Design 

 

 

 


A New Identity

Redesigned Logo

Because NBC is trailing in fourth place in the ratings, it is time for a new company and a new identity. NBC is often referred to as the “Peacock Network” because of its peacock logo, created originally to emphasize its color broadcasts. It has become one of the most recognized logos around, but the logo was updated because it does not accurately represent NBC as a corporate entity. The pictorial representation of the peacock has been removed. However, because the colorful peacock logo has carried a lot of brand equity in the last fifty-plus years, the redesigned logo continues to carry the color spectrum. 

 


POSTER SERIES


Business Card


Letterhead


BILLBOARD SIGNAGE 


INTERIOR SIGNAGE


Animated logo with nbc chimes

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websitE

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