Maelstrom
Maelstrom
At IBM Design, I observed, reflected, and created alongside a multi-disciplinary team.
IBM MAELSTROM
I was part of IBM Maelstrom, an intensive three month internship program at IBM Design in Austin, Texas. I collaborated with a multi-disciplinary team of researchers, designers, and developers on three different projects. I engaged in design thinking, ideating, prototyping, playbacks, small wins, late nights, and ping pong tournaments in the studio.
PROJECTS
1. "Into the Fold" (Onboarding at IBM)
2. "Tell the Tale" (Recruiting at IBM)
3. "Internet of Things" (IBM Data Analytics)
Tell the Tale
PROMPT
IBM Maelstrom needed a way to sustainably and authentically express its existence, intention, and value to university-based audiences across multiple channels of communication.
AUDIENCE
Students/Prospective Maelstromers (primary audience)
University Professors and Career Advisors
Potential Incubator Project Sponsors
AESTHETICS
Authentic and a bit smart-assed, but with a high production value. Kinetic. Rhythmically-edited and ideally mapping to the cadence of the Edgar Allan Poe story of its namesake.
SOLUTION
We built a unique web experience, created short-form video content, and defined the strategy and roadmap for the future of Maelstrom.
DELIVERABLES
Short-form videos adding to existing series
Online resource for content
Roadmap explaining the plan of attack
TIMEFRAME
One week.
ROLE
Workshop Facilitation (Silent Playback)
Interviews
Empathy Mapping
Synthesis
Roadmapping
Authored Social Media guidelines
Defined tone and personality
Implemented branding guidelines
Copywriting
Filmed B-roll
Creative Input for Film and Web
Lead Flimmaker: Dave Huber
